Tuesday, December 24, 2019

Alcohol and Drinking - Challenging the Legal Drinking Age...

Challenging the Legal Drinking Age Do the current laws involving the age at which adults can start drinking really make sense? There are many reasons why the government changed the legal drinking age to 21, but has this actually caused a decrease in the amount of alcohol consumed by persons between 18 and 21? Alcohol related crime and traffic accidents have gone down in recent years, but the source of this drop may not simply have to do with raising the drinking age, as the government would like you to believe. There is a theory in psychology called the Reactance Theory, which disagrees with the idea that by making more restrictive laws, drinking will slow down. The governments intent to lowering the†¦show more content†¦The proportion of underage drivers on the nations highways on Friday and Saturday nights, who tested positive for alcohol, has decreased from 10.9% in 1973, to 4.6% in 1986 and 2.8% in 1996 (Roeper Voas 755). In a study published in the American Journal of Public Health, Roeper and Voas try to focus on whether these drops on drinking and driving are due to young drivers drinking less, or by separating drinking from driving. The results of this study showed that even though drivers under the age of 21 were far less likely to drink and drive, they were also significantly more likely to have more than 6 drinks in one sitting then older drivers (Roeper Voas 756). This shows that although people drivers under 21 drink more, they still drive less. The reduction of drinking and driving probably has more to do with the zero tolerance laws, rather than having to be 21 years old to drink. The zero tolerance laws would still be a good idea even if the drinking laws were raised back to 21. As anyone who drinks alcohol somewhat regularly knows, when you first start drinking you feel it more and lose control faster. It would make sense to restrict driving even more when someone first starts drinking because of a persons low tolerance, but the age limit on when someone can first start drinking can be an independent law. Many psychologists argueShow MoreRelatedChallenging The Legal Drinking Age1689 Words   |  7 PagesMackenzie Schultz Mrs. Hamilton AP English Language 25 July 2014 Challenging the Legal Drinking Age The Minimum Legal Drinking Age (MLDA) has been challenged since the passing of the National Minimum Drinking Age Act of 1984 that raised the drinking age to twenty-one in all fifty states (Ogilvie). Advocates for lowering the MLDA to eighteen years of age argue that this change will eliminate the thrill of breaking the law for young adults entering college and boost the national economy. SupportersRead MoreThe Debate Over A Proper Legal Drinking Age1243 Words   |  5 Pagesover a proper legal drinking age has been ongoing for decades. Some people believe twenty-one is the right age for legally consuming alcohol, while others believe twenty-one is too old. There are many supporters of an age limit of eighteen on alcohol consumption, but it has not been enough to sway Congress away from their set age of twenty-one. One major advocate for the age of twenty-one is the organization MADD, or â€Å"Mothers Against Drunk Driving†. This organization supports the age of twenty-oneRea d MoreTeen Alcoholism Is Driven By Example1150 Words   |  5 Pagessees someone else drinking, for whatever reason, and they imitate them to either save he or she’s pride and be â€Å"cool† or use is as e remedy to try to feel better about a situation they are in or to numb an unpleasant emotion they do not know how to deal with. affects the physical state of a young person, but also one’s current situations and relationships, and the outcome of he or she’s futures. â€Å"People who begin drinking before age 15 are four times more likely to develop alcohol dependence at someRead MoreThe Problem Of Driving Under The United States1332 Words   |  6 PagesWhen an individual consumes a drink, the alcohol is directed to the blood stream, there are tests that measure how much alcohol is in the system with an approximation percentage. Having 8% percent of alcohol in your body is already considered over board and the person is guessed to be a danger to society if driving a vehicle. DUI is considered to be the nations most committed crime up to date, back in the 80’s people started supporting ways to fight drinking and driving, and were willing to give upRead MorePros And Cons Of Lowering The Drinking Age1822 Words   |  8 PagesAlthough not always the case, the legal drinking age in the United States is 21 years old. However, the minimum legal drinking age drastically varies across the rest of the globe, with some countries allowing legal al cohol consumption before individuals have even turned 18 years old. Since the legal drinking age was changed to 21 years, it has been a controversial issue in the United States. For decades, there have been debates on the pros and cons of lowering the legal age. In fact, there have even beenRead MoreEssay on Drunk Driving as a Social Issue1693 Words   |  7 Pagesbut unsafe to operate an automobile if you are under the influence of alcohol. When a person drinks, the alcohol is absorbed into the blood stream and various tests have been designed to measure the level of alcohol in a person’s blood. In most states, if a person has a blood alcohol level greater than .10%, that person is presumed to be too intoxicated to safely operate an automobile. Driving under the influence of alcohol is considered the nation’s most frequently committed violent crime, andRead MoreHow The Cage Can Be Treated For Adults And Adolescents Over The Age Of 16 ( Aertgeerts )874 Words   |  4 Pagesalcohol in the morning to elude withdrawal and to steady their nerves (Aertgeerts, et al., 2004). These transitional questions, in spite of missing discriminative value, are beneficial for familiarizing the subject, as well as making the consultation less threatening (Aertgeerts, et al., 2004). Item responses are scored zero to one, with a higher score a suggestion of alcohol problems. The total score can range from zero to four (Aertg eerts, et al., 2004). This screening apparatusRead MoreKeeping A Diary Doubles Diet Weight Loss980 Words   |  4 PagesThe Experiment on Alcohol effect on Opposite Sex Attractiveness The independent variable in the experiment was alcohol intake. This variable was manipulated by having the control group drink flavored water and by having the experimental group drink the actual alcohol drink. The dependent variable was level of attractiveness, which was affected by alcohol intake. The level of attractiveness depended on drink served (alcoholic or nonalcoholic). The conclusion that alcohol makes people ofRead MoreThe Diagnosis Of Addiction Clients1576 Words   |  7 PagesGolden Age: 38 Date of Examination: August 18, 2015 Ethnicity: Caucasian Gender: Male Presenting Problem: Mr. Thomas is a married 38 year old Caucasian suffering from Alcohol Use Disorder. Although married, he and his wife constantly argues about his drinking, and she has even stopped sleeping with him when he drinks. He was recently arrested for drinking and driving (DUI/DWI), and was advised by his attorney to quit drinking andRead MoreChildhood Alcoholism And The Effect Of The 12 Step Program For Alcoholics Anonymous As A Form Of Treatment1147 Words   |  5 Pagesdoes, result in illnesses and deaths. â€Å"Alcohol is the world’s third largest risk factor for disease and contributes to 4 [percent] of the global burden of disease† (Marshall, 2014). In relation to alcoholism, specifically adolescent alcoholism is a growing concern in the United States. The age at which young people are starting to experiment with alcohol is younger than ever. Dr. Don Macdonald explains that this may most likely be due to the fact that it is legal for the majority of th e population.

Monday, December 16, 2019

Key Pieces of Academic Essays

Key Pieces of Academic Essays What Needs to be Done About Academic Essays When you are requested to compose an essay, attempt to locate some samples (models) of similar writing and learn how to observe the craft of the writer. At our essay assistance, essays are always delivered in a brief moment. When you begin writing an essay you have to have an idea on where to begin and the way to begin, the subject of the essay is the initial guide which assists in further writing. Since academic essays are popular in the industry of education and research, you have to make sure your writing is both logical, interesting and informative. An academic essay is a rather important work for each and every individual. It always has to be relevant. Always bear in mind your academic essay ought to be playful it must not bore your audience. An important academic essay is going to be cited and discussed in academic writings and function as a stimulus for different essays on this issue, etc.. If you wish to understand how to compose persuasive speech or any other type of academic writing, our essay writing services is the very best place for you. The academic essays is an unaffiliated institution that was started with the goal of helping students in their academic studies. Actually, a seasoned writer can do the job much faster than any student as they've been writing academic assignments during their entire life. Finding a preferred writing an essay website is an important worry to all students on account of the essay writing competition that has developed from many internet businesses that have emerged. The academic essay should read as a cohesive argument so fantastic links from 1 paragraph to the next are crucial. Topic sentences are usually located at the start of each paragraph. The previous sentence provides the response to the essay question. At any time you get writing an essay services from our company be prepared to receive your essays punctually. With our custom made essay offer, you can be certain to find any kind of essay help you are searching for. There are various kinds of academic essay but most follow the identical layout. If you wish to make an academic essay which is both outstanding and relevant, always set the items that we've discussed above in mind. The Fundamentals of Academic Essays That You Can Learn From Beginning Right Away You've got to lean on a dependable, professional, and knowledgeable essay writing service from USA that will fulfill your expectations. The main reason is that some individuals have excellent writing skills while some don't. If you want an academic writing editing solutions, you should turn your focus to our website and take a good look at it eventually paying for support! Academic writing in our organization is usually customized to the instructions supplied by the customers. Based on the gist of the subject the psychology research paper structure will definitely be vary. You want to present primary ideas in short form. Essay content and emphasis starts to differ based on the demands of the subject and the function of the essay, and there are recognizable patterns for ordering paragraphs that we're able to pick out for assorted purposes. The course materials you want to speak about within an academic essay can reflect your degree of understanding about the discipline. The Advantages of Academic Essays Essays ScholarAdvisor is an excellent writing service which follows your requirements and delivers precisely what you demand. Order our professional and totally legitimate support and find all your papers don e fast! It does not have to be just good. Research paper is a sort of essay that's written in your style. What to Do About Academic Essays Before You Miss Your Chance Therefore, clients intending to cover the writing of their academic essays need not fret about how to create their payments since there is an assortment of options provided via which a customer can make their payment. Your academic essay should evoke an emotion that is needed to spark different ideas, opinions and other types of responses. An academic letter isn't only a document that can showcase your mastery when it regards a distinct academic subject. The motive of your essay is vital to be regarded as as it can identify whether it's possible to be of help to the folks who want a specific educational reference.

Sunday, December 8, 2019

Labor Crunch of Construction Sector in Singapore

Question: Develop a research proposal (it may be real or hypothetical) which would satisfy the requirements of the MBA Project. It should therefore address a practical problem which organizations face. Answer: Literature Review Historical Overview During late 50s, construction industry in Singapore experienced both structural and systemic problem like present developing countries. In the post-independence period, construction industry is booming nature strengthens overall numbers of the economy. However, by the end of 1984, the construction industry became saturated. This has resulted into recession of 1985 (Eresources.nlb.gov.sg 2014). Construction industry is a major sector that plays key role in national and economic development. This sector is highly labor-intensive in nature, this indicates that construction firms require more labor relative to capital. Labors are required to operate the tools and machineries for the construction purpose. This sector engaged 114,500 workers during 2003 that were significantly lower than 200,000 in 1999 (Stjobs.sg 2012). The GDP of this country declines due to fall in employment. The unemployment rate in 2003 was highest in this country and most of the unemployment has been found in the co nstruction and manufacturing sector. In 2014, the employment rate has fallen by 0.5% between first half of the year. This has led to drop in production by 0.4% during the same time (TODAYonline 2015). The manpower crunch in the construction sector has been leading to closure of the firms. The winding up of the construction firms started since 2007. In 2013, the 27 firms and in 2014, 51 firms filed application for liquidation (Heng 2015). The following diagram represents how decline in the labor caused fall in productivity. Source: Todayonline.com 2015 Research Theory The theory of general demand and supply can be used in the context of labor crunch in Singapore. It is interesting to note that, there are sufficient numbers of jobs but there is no one to take that opportunity. The following diagram can represent this. Source: Created by Author At the prevailing wage rate, the workers are not willing join the construction sector, as a result of this the demand for labors in the construction market is less that supply for construction labor. This has generated shortage of labor in this industry. Theoretically, the shortage of supply will be eliminated by providing higher wage. However, here the market fails to increase the labor supply as the supply curve for the construction industry is highly inelastic. The review of the past and current performance of this industry in Singapore also supports that Okuns law, which states that one percentage rise in unemployment causes fall in the production by two percent. This theory is evident in the case of Singaporean construction industry (Kim, Park and Jei 2015). This is because; lack of labor engagement in this sector is leading to closure of the firms that adversely affecting the economic growth of the country. The relationship between unemployment and output level is thus negatively related. The following diagram can represent this. Source: Created by Author Common Problems Faced By Construction Industry There are various challenges that are faced by the construction industries in Singapore. Labor crunch in Singapore leads to deficit in labors in the construction industries. Singapore being a developing country, the people of Singapore get proper education than their ancestors. These educated people prefer to do white collar jobs (Hwang et al. 2014). They do not want to get perform any labor class work and subject themselves to physical exhaustion. This had led to decrease in number of labors in the construction industry of Singapore. Construction sector used to recruit labors from the foreign market and relied significantly on the supply of foreign labors. However, due to tighter foreign labor policy regarding hiring foreign workers, companies are limited to get necessary labors from the foreign market. Labors of construction industry get less payment than the people who do white collar jobs. The payment criteria attracts more youths into better jobs than the jobs of labor in construction industry. Moreover, there are various dangers being a labor in the construction industry. The labors of the construction industry in Singapore had to work in various dangerous situations (Hwang et al. 2014). They have to work in unhealthy situations and they risk their lives to do their work. The labors of construction industry face various physical damages, which sometimes cost their lives. This had been a serious fear among the youths of Singapore and they do not want to risk their lives and work in unhealthy situations in Singapore. Another disadvantage that the youths of Singapore face in construction industry is the political influence and the presence of union. These influences land them into various troubles and can destroy their career as well (Ofori and Toor 2012). They do not want to fall into trouble and instead live a peaceful, happy and comfortable life. Thus, these disadvantages of the position of labor in construction industry in Singapore, do not encourage the youths to get a job in this industry. This leads to lack of efficient labors in the construction industry of Singapore. Research Methods Adopted by Other Researchers There has been few literature has been found that has conducted studies regarding the labor crunch in the construction sector of Singapore. However, within the limited research papers, it has been found that to measure the decline of labors and its impact on the productivity, quantitative research has been conducted (Yi and Chan 2013). By looking at the correlation coefficient, it has been evident that the relationship negative. However, to be sure about the significance of their association, the studies have conducted regression analysis. The shortage of labor has been obtained through personal interrogation with the higher authority of the respective firms (Tan 2015). In addition to this, productivity can be obtained in the annual reports of the respective companies. Hence, researches are mostly conducted based on both primary and secondary data. Previous research philosophy follows positivism as they relied on the fact and the figures obtained, rather than any subjective human foc uses. The research approaches of the studies are exploratory in nature, as they are not postulating any theory at the end of the research (Panneerselvam 2014). The research designs of the other researchers are mostly inductive in nature, as they focuses on answering the questions like how construction industry is affected due to labor crunch; what are the reasons for labor crunch in this industry; how much foreign labors are engaged in this industry and so on. However, some of the articles are also deductive as they tested hypothesis like: there is no significant relationship between labor engagement and productivity. Recommendations From the literature review, it can be concluded that labor crunch in the construction sector has mostly caused due to youths interest in the white-collar jobs rather than work that is physically strenuous, like the one in the construction sector. They are becoming highly educated due to the higher standards of education level. Moreover, the remaining workers are unskilled to join the construction sector. Hence, it is recommended that, the low skilled workers should be given proper training so that they can get a job in the concerned sector (Finkel 2015). It is also recommended to increase the wage rate potentially in order to attract the labor force to join this sector. Another thing that can be suggested is that, policy that tightened the foreign labor engagement should be relaxed to a certain level to increase migration in the construction sector. References Eresources.nlb.gov.sg. (2014). Singapore experiences its first post-independence recession - Singapore History. [online] Available at: https://eresources.nlb.gov.sg/history/events/9f9489cf-5432-4797-bf66-fd1b3bab7a2b [Accessed 15 Jul. 2016]. Finkel, G., 2015.The economics of the construction industry. Routledge. Heng, J. (2015). More construction firms join winding-up list. [online] The Straits Times. Available at: https://www.straitstimes.com/singapore/manpower/more-construction-firms-join-winding-up-list [Accessed 15 Jul. 2016]. Hwang, B.G., Zhao, X. and Goh, K.J., 2014. Investigating the client-related rework in building projects: The case of Singapore.International Journal of Project Management,32(4), pp.698-708. Hwang, B.G., Zhao, X. and Toh, L.P., 2014. Risk management in small construction projects in Singapore: status, barriers and impact.International Journal of Project Management,32(1), pp.116-124. Kim, M.J., Park, S.Y. and Jei, S.Y., 2015. An empirical test for Okuns law using a smooth time-varying parameter approach: evidence from East Asian countries.Applied Economics Letters,22(10), pp.788-795. Ofori, G. and Toor, S.U.R., 2012. Leadership and Construction Industry Development in Developing Countries.Journal of Construction in Developing Countries,17. Panneerselvam, R., 2014.Research methodology. PHI Learning Pvt. Ltd. Stjobs.sg. (2012). Tackling Singapore's labour crunch, HR Updates, Singapore Jobs, Job Resources - STJobs. [online] Available at: https://www.stjobs.sg/career-resources/hr-updates/tackling-singapores-labour-crunch/a/85874 [Accessed 15 Jul. 2016]. Tan, W., 2015. Knowledge management in the construction industry: The strategy of Singapore.International Journal of Construction Management,15(1), pp.10-16. Todayonline.com. (2015). Productivity stuck in reverse amid labour crunch. [online] Available at: https://www.todayonline.com/singapore/productivity-stuck-reverse-amid-labour-crunch [Accessed 15 Jul. 2016]. Yi, W. and Chan, A. (2013). Critical Review of Labor Productivity Research in Construction Journals. Journal of Management in Engineering.

Sunday, December 1, 2019

Restaurant feasibility report free essay sample

The information has been provided on ‘as is where is’ basis without any warranties or assertions as to the correctness or soundness thereof. Although, due care and diligence has been taken to compile this document, the contained information may vary due to any change in any of the concerned factors, and the actual results may differ substantially from the presented information. SMEDA, its employees or agents do not assume any liability for any financial or other loss resulting from this memorandum in consequence of undertaking this activity. The contained  information does not preclude any further professional advice. The prospective user of this memorandum is encouraged to carry out additional diligence and gather any information which is necessary for making an informed decision including taking professional advice from a qualified consultant / technical expert before taking any decision to act upon the information. For more information on services offered by SMEDA, please contact our website: www. We will write a custom essay sample on Restaurant feasibility report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page smeda. org. pk SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST The objective of the pre-feasibility study is primarily to facilitate potential entrepreneurs in project identification for investment. The project pre-feasibility may form the basis of an important investment decision and in order to serve this objective, the document / study covers various aspects of project concept development, start-up, production, marketing, finance and business management. The purpose of this document is to facilitate potential investors in Restaurant Cum Fast Food Restaurant (Take Away) business by providing them with a general understanding of the business with the intention of supporting potential investors in crucial investment decisions. The need to come up with pre-feasibility reports for undocumented or minimally documented sectors attains greater imminence as the research that precedes such reports reveal certain thumb rules; best practices developed  by existing enterprises by trial and error, and certain industrial norms that become a guiding source regarding various aspects of business set-up and it’s successful management. Apart from carefully studying the whole document, one must consider critical aspects provided later on, which form basis of any investment decision. 3. INTRODUCTION TO SMEDA The Small and Medium Enterprises Development Authority (SMEDA) was established in October 1998 with an objective to provide fresh impetus to the economy through development of Small and Medium Enterprises (SMEs). With a mission to assist in employment generation and value addition to the national income, through development of the SME sector, by helping increase the number, scale and competitiveness of SMEs, SMEDA has carried out ‘sectoral research’ to identify policy, access to finance, business development services, strategic initiatives and institutional collaboration and networking initiatives. Preparation and dissemination of prefeasibility studies in key areas of investment has been a hallmark of SME facilitation by SMEDA. Concurrent to the prefeasibility studies, a broad spectrum of business development services is also offered to the SMEs by SMEDA. These services include identification of experts and consultants and delivery of need based capacity building programs of different types in addition to business guidance through help desk services. Prime Minister’s Youth Business Loan for young entrepreneurs, with an allocated budget of Rs. 5.0 Billion for the year 2013-14, is designed to provide subsidised financing at 8% mark-up per annum for one hundred thousand (100,000) beneficiaries, by designated financial institutions, initially by National Bank of Pakistan (NBP) and First Women Bank Ltd. (FWBL). Loans from Rs. 0. 1 million to Rs. 2. 0 million, with tenure up to 8 years, inclusive of 1 year grace period and a debt: equity of 90 : 10 will be disbursed to SME beneficiaries across Pakistan, covering; Punjab, Sindh, Khyber Pakhtunkhwah, Balochistan, Gilgit Baltistan, Azad Jammu Kashmir and Federally Administered Tribal Areas (FATA). 5. The fast food restaurant is proposed to be established at a location that has a continuous stream of traffic, convenient parking, and is in proximity to other businesses, preferably near densely populated middle income areas or flat complexes. Major cities like Karachi, Hyderabad, Sukkur, Larkana, Multan, Lahore, Gujranwala, Faisalabad, Sialkot, Gujrat, Rawalpindi, Peshawar, Hub and Quetta etc. are suitable to house the project. Common menu items at the proposed fast food outlet include sandwiches, burgers, fried chicken, Chinese soups, Chinese rice variants, French fries, salad and cold drinks. The fast food restaurant will have an installed capacity to serve 335 clients per day; however, the restaurant would initially start business with 140-150 clients. 10 personnel would be required to manage the operations of fast food restaurant. Total Cost Estimates are Rs. 2. 20 million with a fixed investment of Rs. 1. 88 million and an initial working capital requirement of Rs. 0. 32 million. Given the cost assumptions, internal rate of Return (IRR) and payback are 54% and 2. 25 years respectively. The most critical considerations or factors for success of the project are: 1. Choosing the right location for the fast food outlet 2. Creating the right menu and menu pricing 3. Hiring experienced cooks and staff 4. Knowing the competition SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 4 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) 6. BRIEF DESCRIPTION OF PROJECT AND PRODUCT Fast food is a name given to food which is prepared with preheated or precooked ingredients and served to customers in a packaged form for take-away or dine in. Many fast-food restaurants operate chains or franchise operations, where standardized foodstuff is shipped to each restaurant from a central location. There are also simpler fast-food outlets, such as stands or kiosks, which may or may not provide seating arrangements for customers. As capital requirements to start a fast-food restaurant are relatively low, individually-owned fast-food restaurants have become popular and common throughout Pakistan. Market growth largely depends on demographics, urbanization, changing lifestyle patterns and demand for convenience. Thus all these variables determine the potential of fast food business. The proposed setup with used fast food cooking machinery including fryers, grilling machine, soup containers and pre-processing equipment would serve popular fast food and Chinese cuisine. †¢ Location: The business is envisaged to be established as a fast food takeaway/outlet, with limited seating capacity on rented premises/shop of around 500 sqft. , near a densely populated area suitable for fast food. Major cities like Karachi, Hyderabad, Sukkur, Larkana, Multan, Lahore, Gujranwala, Faisalabad, Sialkot, Gujrat, Rawalpindi, Islamabad, Peshawar, Hub or Quetta etc.  soups, have been selected to be served separately or as combo meals through the outlet. The restaurant is proposed to have an installed capacity of serving 335 customer per day but is estimated to start with 140-150 customers per day. †¢ Target Market: The middle income segment of major cities such as Karachi, Hyderabad, Sukkur, Larkana, Multan, Lahore, Gujranwala, Faisalabad, Sialkot, Gujrat, Rawalpindi, Islamabad, Peshawar, Hub or Quetta etc.  is the target market for the business. †¢ Employment Generation: employment to 10 people. The proposed project will provide direct 7. CRITICAL FACTORS Whether an entrepreneur is opening a one-of-a-kind no-frills fast food restaurant or trying to expand an existing fast food outlet into a multi-unit chain, there are SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 5 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) winning principles that can improve the chances of success. Some key success factors are as follows: Selecting the right location and layout Hiring well experienced staff especially cooks and servers Quality Hygiene Creating the right menu Menu pricing Operational food quality consistency Knowing the competition 8. INSTALLED AND OPERATIONAL CAPACITIES In the fast food restaurant business, the installed capacities are mainly dependant on the location and layout of the outlet, service style, food concept and the target market. The proposed fast food business is envisaged to be established as a take-away outlet with limited seating capacity around it. The restaurant is expected to serve around 335 customers in a day. At start up, the operational capacities are estimated to be around 140-150 clients. Once the fast food gains popularity and acceptance, sales are expected to increase with the same installed capacity. 9. GEOGRAPHICAL POTENTIAL FOR INVESTMENT In recent years, much of the expansion in the fast food business has been in the form of satellite outlets. These tend to be smaller in size, with little or no seating capacity, and are often in nontraditional locations, such as office buildings, department stores, airports, and gasoline stations i.e. locations chosen specifically to maximize convenience and consumer accessibility. It is important to find a location that has a continuous stream of traffic, convenient parking, and is in proximity to other businesses or densely populated middle income areas / apartment buildings, where the target market is available. Here are some factors to consider when deciding on a location to e stablish a fast food outlet: †¢ †¢ Anticipated sales volume. Estimate the sales potential of a location. Accessibility and visibility. Consider how easy it will be for customers to get to the outlet. If an entrepreneur is relying on strong pedestrian traffic, it SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 6 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) should be considered whether or not nearby businesses will generate foot traffic. †¢ The rent-paying capacity of the business. Sales-and-profit projections give a fair idea of how much revenue can be generated. This information can be used to decide how much rent can be paid. †¢ Restrictive ordinances. Unusually restrictive ordinances can encountered that make an otherwise strong site less than ideal. †¢ Traffic density. Two factors are especially important in this analysis: total pedestrian traffic during business hours and the percentage of it that is likely to patronize the food service business. †¢ Customer parking facilities. The site should provide convenient and adequate parking and easy access for customers. †¢ Proximity to other businesses. Neighboring businesses may influence the fast food’s sales volume, and their presence can have both positive and negative implications. †¢ History of the site. The recent history of each site under consideration should be ascertained before making a final selection. †¢ Terms of the lease. All the details of the lease must be carefully read, as it is possible to encounter unacceptable lease terms for an otherwise excellent site. †¢ Future development. The local Development Authority / Planning Board should be consulted to check if any development is planned for the future that could affect the business, such as bridges, underpasses or any construction restricting accessibility. be 10. POTENTIAL TARGET MARKETS / CUTOMERS The fast food restaurant market is a growing segment in Pakistan relying heavily on the changing lifestyle patterns, population growth of the target age group and increase in employment of women. The fast food consumption has also increased due to increase in the employment rate of male / female population aged between 20 to 45 years (fast food goers). In todays hectic urban lifestyles, demand for convenience dominates all other preferences. People want quick and convenient meals. They do not want to spend a lot of time preparing meals, traveling to pick up meals, or waiting for meals in restaurants. As a result, consumers rely on fast food. However, the major chunk of fast-food goers, the middle income segment, prefers visiting outlets that offer fast food at affordable prices. Fast Food outlets tend to focus on the â€Å"work while you eat† or â€Å"shop while SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 7 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) you eat† philosophy and fast food restaurants are rapidly becoming the eateries everyone can agree on, with many featuring menu combos for children, play areas and fancy branding campaigns, designed to appeal to younger customers. 11. PROCESS FLOW The service delivery diagram of the proposed fast food restaurant is as follows. Service Process Drive through customer Place order ? Front desk ? Walk in customer Meal preparation Main course (Grill/Fry meat Fry rice curry Prepare/heat soup Order in queue Takeaway Assembling order Server Sideline preparation SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST Dine-in 8 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) 12. PROJECT COST SUMMARY A detailed financial model has been developed to analyze the commercial viability of this project. Various costs and revenue related assumptions along with results of the analysis are outlined in this section. The projected Income Statement, Cash Flow Statement and Balance Sheet are attached as annexure. 12. 1 Project Economics The following table shows internal rates of return and payback period for fastfood restaurant starting operations with 140-150 clients. Table 1 Project Economics Description Internal Rate of Return (IRR) Payback Period (yrs) Net Present Value (NPV) Details 54% 2 . 25 years Rs 6,997,879 Returns on the project and its profitability are highly dependent on the location, quality of food and service, efficiency of the service team, interest of the owner manager and competition. Waiting area Total Area Area (Sqft. ) 350 100 25 25 500 Cost of Renovation Amount (Rs. ) 175,000 30,000 20,500 7,500 233,000 The proposed premise would be acquired on rental basis with 3 months deposit and 3 months advance rent after which, rent will be payable every month. The monthly rent is estimated at approximately Rs. 85 / Sq. feet amounting to Rs. 42,500 per month for the proposed fast food outlet (500 Sq Ft. ). The premise renovation costs of Rs. 233,000/- would be depreciated at the rate of 10% per annum using diminishing balance method. Machinery and Equipment Fast-food machines are easily available in the local market but the entrepreneur also has the choice to select from international brands such as Spinzer, Frymaster, Henny Penny, Lincoln, Ayrking, Keating, Mirror, Carpigiani, Lincat, Morretti, Ilsa, Round-Up, Sanyo, Elettrobar etc. Chinese brands have gained popularity over the years and can also be considered. The machines can be purchased through international vendors with a minimum delivery period of 3 months while refurbished / reconditioned machines are also available.